The new Apple iPhone looks ultra cool but with a hefty price tag ($500). It has no buttons, it’s all touch screen controlled. It’s a phone, an iPod, you can store your photos and surf the web. Have look at Steve Jobs presentation. There is no doubt this will be a winner for Apple and I look forward to seeing it’s release in the UK, but the price, as with many Apple products may put a lot of people off and as usual in rip off Britain a $500 US price will translate to a £500 UK price, not the £258 it should be..ho hum.